![]() An Indian supermarket sold £1000 of cheese in a few hours by inviting customers to slice their own free samples. As the receiver cannot unburden themselves from the subconscious debt, the social pressure to donate leads to a higher donation rate than merely soliciting alone. Hare Krishna’s who offer a ‘gift’ of a flower when soliciting for donations (which they refuse to take back). Social obligations – Humans inherently dislike being indebted to someone, so much so that often a small gift or favour will lead to a larger reciprocal response. ![]() Showing potential customers the most expensive item first then working downwards in price leads to an increase in the amount spent (as the next products seem cheaper in comparison). ![]() Reason Why – Attaching a reason to a request increases the success rate: “ I have 5 pages, can I use the Xerox machine before you because I’m in a rush” had a success rate of 94% vs.60% success rate when no ‘reason why’ was given. ![]() If you wish to subscribe to my free monthly book summaries then please email me on = *** Readability = *** Clarity & Structure = ***Ĭialdini has identified 7 key influencers of persuasion (based on 35 years of evidence based research): Weapons of influence (aka reason why), Reciprocation, Commitment & Consistency, Social proof, Liking, Authority and Scarcity. ![]()
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